Marketing Matters

Most nonprofits treat marketing as an afterthought in their budgets—something to squeeze in after program costs and overhead. But what […]

Video is a crucial tool for building brand awareness and connecting with customers. As businesses increasingly shift their focus to

By: Anna Lynn Grant, Digital Media Specialist Your customers are searching for businesses like yours—will they be able to find

Keeping up with digital marketing can feel like a full-time job and it can seem like your competitors are always a step ahead. But here’s the good news: you don’t have to figure it all out on your own!

Branding is essential for any business, offering far more than a recognizable logo or color scheme. It represents your company’s culture, values and mission, shaping how customers perceive and connect with your business.

With businesses pouring millions into online marketing and ad spends on social media and email marketing continuing to rise every year, it seems like an entirely new era of advertising.

Optimize your website’s SEO with a mobile-friendly design and clear navigation. Enhance user experience and search rankings with relevant images and readability.