For nearly five decades, Jim Wilson & Associates has been shaping skylines and strengthening communities across the Southeast. What began in 1975 as a shopping center development and management company has grown into a diversified investment and real estate services firm with a footprint spanning more than 30 million square feet across 67 properties. Today, under the leadership of President Will Wilson, JWA leverages its deep development expertise and strategic investment capabilities to guide complex projects from concept to completion—carrying forward a legacy built on adaptability, innovation and long-term vision.
What do you see as the company’s biggest contributions to Montgomery and the Southeast over the decades?
JWA’s greatest contributions to Montgomery include several landmark developments that have helped shape the city’s growth and character—the renovation of Union Station in the early 1980s, the creation of Wynlakes Golf and Country Club and the developments of EastChase and New Park. Across the Southeast, JWA has left a lasting impact through transformative projects, such as Riverchase Galleria in Birmingham, Redstone Gateway in Huntsville, etc.
How has the development industry changed since the company was founded, and how has JWA adapted?
Over the past five decades, markets, consumer preferences and economic conditions have all shifted. JWA has continually repositioned itself to meet these changes, expanding beyond traditional development to embrace new opportunities.
What does celebrating 50 years mean to you personally and to the company as a whole?
For me, celebrating 50 years is deeply personal. It’s about honoring the legacy of my dad, Jim Wilson, Jr., and my brother, Jim Wilson, III. My dad built JWA on the foundation of relationships. He created a company where people felt valued and took pride in their work. That spirit continues to define who we are today, maintaining high standards while treating others with the same respect and integrity we would want for ourselves. Not a day goes by that I don’t think about what they would do in any given situation. Reaching this 50-year milestone is both meaningful and bittersweet without my brother here to share it with.
What does your day-to-day look like as President of JWA?
No two days are ever the same. Much of my time is spent in meetings, traveling on behalf of JWA, building relationships, exploring new projects and promoting the company. When I’m not traveling, I serve on boards across the state, contributing to initiatives that have a lasting impact. I also focus on community projects that enhance the River Region and the State of Alabama, continuing JWA’s tradition of making a meaningful difference wherever we work.
What lessons did you learn from earlier generations that still guide you today?
My dad taught my brother and me the importance of hard work, honesty and never compromising our integrity. He also emphasized the value of generosity and giving back to the community; lessons that continue to guide me every day. My dad used to say, “Value people, praise effort and reward performance,” and I try to carry that mindset into every decision we make at JWA.
What are your priorities for the company in the next five years?
Looking ahead, my focus is on growing JWA the right way, making decisions that are good for the company, the River Region and the State of Alabama. We’re selective about the projects we take on and the partners we work with, making sure every opportunity aligns with our values and long-term vision.
What’s on the horizon and what excites you most about the projects JWA is working on?
What excites me most is getting back to development projects; it brings me back to my roots and energizes me to continue my dad’s legacy. JWA is currently working on a range of exciting projects across the region from Rail Spur, an industrial site next to the Intermodal facility in Montgomery, to Outlying Fields, a mixed-use project in Pensacola, Florida. At the same time, we’re also expanding our capital investment portfolio, strengthening the other side of our business model and positioning JWA for continued growth.
What was your most defining project or achievement?
The Mall of Louisiana in Baton Rouge. It was the first major project I worked on from site selection through grand opening, and I had the privilege of working alongside my brother while our father guided us through every stage.
What advice would you give to other business leaders who want to build companies with staying power like JWA?
My advice is to surround yourself with the right people, build a team you can trust who embrace and live the company culture. Get involved in civic and nonprofit organizations and actively engage with your community. Be visible and present so you have a seat at the table when important decisions are being made.
“For me, success isn’t just about numbers or financial results. It’s about how my family perceives me, how I’m seen by the people around me and whether I’ve treated others with respect and integrity. Knowing that I’ve made a positive impact on both my family and my community is the truest measure of success in my life.”
Personal Matters:
On the Queue: My playlist is all over the place—a little Waylon Jennings, some George Strait, U2, the Rolling Stones and even the Grateful Dead.
Dinner Date: My dad and my brother. I miss them every day, and so much of who I am comes from their guidance, example and support.
Out of Office: I love going fishing and hunting with my boys and watching Alabama football with friends.
