Degrees
Bachelor of Science in Business Administration in Music Industry (Enrolling students for fall 2023)
Master of Business Administration in Music Industry (Launched in 2022)
What They Are
The two degrees provide students with a solid foundation of time-tested business practices and changing technology trends combined with in-depth musical study.
How They\’re Unique
The bachelor’s program is the first music industry-related undergraduate business program in the country to be AACSB (Association to Advance Collegiate Schools of Business) accredited. The MBA program shares AACSB accreditation as well. “We put things into action and learn by doing,” said Robert W. Smith, Director of the University’s Music Industry program. “For example, we run a record label here at TROY. Ilium Records is a student-operated, independent record label that gives our students real-world experience of the ever-changing music business.”
What They\’re Worth
TROY’s Business Administration-Music Industry programs represent an exciting merger of art and business. Graduates will be prepared to follow a variety of career paths, including business operations such as marketing and management and musical areas like audio production and performance, film scoring and concert production and composition and arranging, among others.
Students Speak
Chris Vrenna, Grammy Award winner, Rock and Roll Hall of Fame member, and founding member of the band Nine-Inch Nails, is a student in Troy University’s MBA-Music Industry program. “The program is one of the first of its kind in the world, and I am proud to be one of its first students,” Vrenna said. “We grow up our whole lives learning our instruments and how to sing, dance and perform, but the one thing we never get taught is the business side of the music business. It has been an extraordinary learning experience.”
