In a world overflowing with digital noise, print still holds a unique kind of power. It’s tangible. It’s curated. And most importantly, it carries a sense of authority and credibility that digital alone often doesn’t match. When your business appears in a publication, it signals something important to your audience: you’ve been vetted, selected and positioned as a trusted voice.
That’s why print continues to be a top choice for organizations looking to build reputation and trust. But here’s where many businesses miss the opportunity: Print shouldn’t be the finish line. It should be the starting point.
The real value of a print feature lies in what you do with it next.
Think of your article, advertorial or ad as a fully built content asset. You’ve already invested in the story, the messaging and the design. With just a little intention, that single piece can fuel weeks or even months of marketing content across multiple platforms.
Start with the simplest wins. Share your feature on social media with a photo of the magazine in hand. This not only highlights your credibility but also humanizes your brand. From there, pull a few compelling quotes from the article and turn them into branded graphics. These bite-sized pieces are perfect for keeping your message in front of your audience over time without feeling repetitive.
Extend to your website. Your website is another powerful place to extend the life of your feature. Adding an “As Featured in CentrAL INC!” section builds immediate trust with visitors and creates an easy way to showcase your story. Even better, linking to the article can help generate backlinks, an often-overlooked benefit that supports your search engine visibility.
Share a personal takeaway on LinkedIn to position your brand as thoughtful and engaged in your industry. You can even break the original piece into a short series of posts, each highlighting a different angle or insight.
Maximize impact. For those looking to maximize impact, video is one of the most effective tools available. A short, authentic video of someone from your team talking about the feature, paired with visuals of the magazine, can significantly increase engagement. You can also expand your article into a dedicated landing page, adding calls to action that convert interest into measurable results.
Don’t miss the potential. The truth is, most organizations stop after a single post announcing their feature. The most successful ones understand that print is just the beginning. When leveraged correctly, one printed page can become a full-scale content engine: amplifying your message, extending your reach and maximizing your return on investment.
TIPS FOR MAXIMIZING CONTENT EXPOSURE:
You now have content your team can use for weeks, or even months.
1. “We’re Featured” Social Post Snap a photo with the magazine and share: Why this story matters A link to read more
2. Quote Graphics (3–5 posts) Pull meaningful lines from your article: Turn them into simple branded graphics Schedule over multiple weeks
3. Email Newsletter Feature Subject: “Our Story Was Just Featured…” Tease the story Link to the full article
4. LinkedIn Leadership Post Have your leader share: A personal takeaway Why the topic matters now
5. Break It Into a Series Turn one article into multiple posts: Post 1: The story Post 2: Key message Post 3: Call to action
6. Film a quick video: Share the story in their own words Overlay with your magazine feature
7. PR + Speaking Opportunities Use your feature to: Pitch local media Book speaking engagements Build authority in your field
Most organizations stop at ONE post. The best ones turn this into weeks of content and visibility.
● NEED HELP? Our team can help you turn your feature into:
Social campaigns
Video content
Website assets
Contact Angie Jordin – [email protected] OR Christina Bennett – [email protected] for help!
