Pigg Enterprises was founded 25 years ago by John Pigg with a simple idea: to provide quality vehicles at a fair price in an enjoyable, stress-free way. Drawing on a 20-year career in the United States Air Force, he built the business on integrity, discipline and service to others. The early days were hands-on, with a small inventory, long hours and a focus on treating people the right way. That approach built trust, and customers returned, bringing friends and family with them.
Reaching 25 years in business stands as a defining milestone, representing not just thousands of vehicles sold but thousands of relationships built. What began as one person’s vision has grown into a family-run organization with more than 20 team members, some now working alongside the next generation. Expanding services and launching initiatives like Pigg Buys have helped the company continue to evolve.
Serving the community has always been central to the company’s identity. Pigg Enterprises has supported families across the River Region for generations, helping first-time buyers and returning customers alike. Many relationships come full circle as customers return over the years for their own families. Beyond the dealership, the company supports local schools, charities, events and small business partnerships.
“One of the things we’re most proud of is the loyalty of our customers. When someone comes back to buy their second, third or even seventh vehicle from us, or when parents send their kids to us for their first car, that means everything. It’s a reminder that what we’re building isn’t just a business; it’s a reputation built on trust.” said Jessica Pigg, Marketing, Advertising and HR, Pigg Enterprises.
Core values of honesty, transparency and respect continue to guide every interaction. By adapting to industry changes, embracing technology and maintaining a customer-first approach, the company has remained resilient. The loyalty of its customers and the dedication of its team have defined its success. Looking ahead, Pigg Enterprises remains committed to serving its community, building lasting relationships and continuing a legacy grounded in trust.
